Adidas Brazuca Launch

For this project Immersive were tasked with creating a visual spectacle for the Adidas Brazuca Wold Cup football launch event in Rio De Janeiro, Brazil. The show was held at an amazing old mansion, the Parque Lage, situated underneath the iconic Christ the Redeemer statue. The event was broadcast internationally to hundreds of thousands of people, and an exclusive audience of VIPs and press on site saw the show first hand on location. We did all the planing and pre production in the studio in London, working with a team on site, before making the journey to Brazil to get mapping and set up for the show.

Client: Immersive, Adidas

Involvement: Technical (3D modelling, server project, projection mapping, show operation)

Location: Rio de Janeiro, Brazil